March 12, 2026
Friends of Search is a pivotal event for search industry professionals, bringing together a vibrant community eager to dive deep into SEO and SEA. Celebrated for its international appeal, the conference is renowned for its rich content and dynamic networking opportunities. Experience insights from leaders like Lily Ray and Kristina Azarenko, and join the ranks of 900 international enthusiasts who make this a must-attend event.
What to Expect:
- Engaging keynotes from industry pioneers like Frederick Vallaeys
- Exclusive insights into cutting-edge SEO and SEA strategies
- Networking with 900+ international search specialists
- Interactive workshops on E-commerce SEO and technical SEO implementations
- The prestigious Friends of Search Awards, highlighting top campaigns
Focus Areas:
- E-commerce SEO
- Technical SEO
- Performance Max
- First-party data
- Automation strategies
Keywords: search industry, SEO, SEA, networking, awards
Target audience:
SEO specialists, SEA experts, content marketers, and online advertising professionals will find immense value in attending.
What attendees say:
Attendees often highlight the high caliber of speakers and the actionable insights gained from sessions. The event is praised for its ability to foster meaningful connections and provide a comprehensive overview of the latest search trends.
Join us at Friends of Search to connect, learn, and innovate alongside the brightest minds in the industry.

